Ascension Health wants patients to know how easily its primary care offerings can fit into their busy day-to-day lives. Johns Hopkins Medicine is promoting how hard they’ll work to get patients in their orthopedic and sports medicine programs back to normal activity quickly after treatment.
As the industry continues to focus on a consumer-centric care model, they are among health systems increasingly trying to connect directly with patients through TV spots highlighting what makes their services different. The message from these health systems is clear: You have the power to choose, and you should pick us.
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